the first "puffed" cereal, it was introduced in 1937 by the General Mills cereal company.
Life Cereal was introduced in 1961 by the Quaker Oats Company as a cereal which "would help kids grow strong". In the early 70's, Life Cereal became famous for being the cereal that even Mikey, a finicky little 4 year old who "hates everything", loved to eat. Life stayed with the Mikey campaign for years and even today people everywhere remember Mikey.
"He likes it! Hey Mikey!" was the catch phrase from the popular Life cereal commercials.
They aired nationally from 1972 through 1984, becoming one of the longest running commercials of all time..
9 Essential Vitamins and Minerals
Good source of calcium
Recipe for Life Cereal Zingy Snack
7 cup Life Cereal
1 1/2 cup Pretzel Sticks
3/4 cup Peanuts
1/3 cup Butter, Melted
1 tbsp Parmesan, Grated
2 tbsp Chili Powder
Preheat oven to 325øF. Combine cereal, pretzel sticks and peanuts. Add butter and mix well. Sprinkle with Parmesan cheese and chili powder and mix well. Spread onto ungreased 10" X 15" jelly roll pan. Bake for 20 minutes stirring occasionally during baking.